Merging companies is a complex endeavor, and choosing the right name for the merged entity is one of the most strategic decisions you can make. Whether you're a founder, executive, or branding consultant, the merged company name sets the tone for the combined brand's future.
In this guide, we'll explore:
- What makes a good merged company name
- Real examples of famous merger names
- Creative techniques to combine business names
- Tools and ideas to help you name your merged business
What is a Merged Company Name?
A merged company name is the new brand name created when two or more businesses combine into one. This name reflects the union, goals, and vision of the new entity. It can be a combination of the original names, a fresh concept, or a strategic rebrand.
"Merged company names are more than just labels; they symbolize trust, legacy, and forward momentum."
Examples of Successful Merger Company Names
Here are well-known examples that showcase different naming strategies:
| Merged Companies | Final Name | Strategy |
|---|---|---|
| Exxon + Mobil | ExxonMobil | Name combination |
| Glaxo + SmithKline | GlaxoSmithKline | Name blend |
| Dow + DuPont | DowDuPont | Straightforward hybrid |
| Disney + 21st Century Fox | Disney | Brand retention |
| Kraft + Heinz | Kraft Heinz | Equal brand merge |
| Discovery + WarnerMedia | Warner Bros. Discovery | Dominant + legacy combo |
Explore more merged company examples.
Best Practices for Creating a Merger Company Name
1. Combine Core Brand Elements
Use syllables or keywords from both companies to craft a unique, memorable name.
Examples:
- Luxentia (LuxCorp + EntiaTech)
- Nexora (NextGen + Aurora)
2. Use Latin or Greek Roots
This can convey stability, scale, or innovation.
Examples:
- Noventis (nova = new, ventis = venture)
- Syntrix (syn = together, trix = matrix/technology)
3. Create a Whole New Brand
Sometimes, starting fresh is more powerful than clinging to legacy names.
Example:
- Altaba (Yahoo + Alibaba spin-off)
4. Retain the Stronger Brand
If one company has much stronger brand equity, it may make sense to carry that name forward.
Example:
- Disney after acquiring 21st Century Fox
How to Combine Business Names for a Merger
Here are practical steps to develop a strong merger company name:
- List core words from each brand (values, products, founders' names)
- Create combinations using:
- Mashups (e.g., Nexvia = Next + Avia)
- Acronyms (e.g., TML = TechMax + Linksys)
- Portmanteaus (e.g., Biogen = Bio + Genetics)
- Check for domain availability (.com is still ideal)
- Validate trademarks and SEO friendliness
- Test the name with your internal team and customers
Merged Company Names List (Creative Inspiration)
Professional:
- Stratigen (Strategy + Origin)
- Corevia (Core + Vision + Via)
Tech-Forward:
- Quantisync (Quantum + Sync)
- Neuronix (Neural + Matrix)
Global:
- Globanta (Global + Avanta)
- Terranova (Terra + Innovation)
Friendly:
- Brightnest (Bright + Nest)
- Joyvia (Joy + Via)
Luxury:
- Aurivelle (Aura + Nouvelle)
- Solenze (Soleil + Essence)
FAQs
What is an example of a merged company?
ExxonMobil is a classic example, formed from the merger of Exxon and Mobil in 1999.
Which companies have merged successfully?
Successful mergers include Disney and 21st Century Fox, Kraft and Heinz, and Pfizer and Warner-Lambert.
What is the most famous merger?
The merger of Vodafone and Mannesmann in 1999 is considered the largest in history, valued at $202.8B.
How do I create a name for a merged business?
Use elements of both company names, consider Latin/Greek roots, or craft a new brand entirely. Ensure the name is available, unique, and communicates shared values.
Related Reading:
Next Steps:
Want help naming your new merged company? Request a free consultation or explore our premium names maketplace.
Follow Us