Before launching your business, one of the most important steps is making sure your chosen name is legally available and not already in use. That’s where a business name search comes in.
In this guide, we’ll walk through what a business name search is, why it matters, and how to do it properly.
What Is a Business Name Search?
A business name search is the process of checking whether a name you want to use for your company is:
- Already registered by another business
- Trademarked or protected legally
- Available as a domain name
- Free to use on social media
It ensures you won’t accidentally infringe on someone else’s brand—or waste time building a business around a name you can’t legally own.
Why Is It Important?
1. Avoid Legal Trouble
Using a name already trademarked or registered can lead to lawsuits, cease-and-desist letters, and rebranding expenses.
2. Protect Your Brand
Doing your search helps you find a name you can legally claim, trademark, and grow without fear.
3. Secure Matching Domains and Handles
If you find a name that’s legally available, check its domain and social availability so your brand stays consistent.
Related: How to Avoid Trademark Issues When Choosing a Domain
Where to Do a Business Name Search
1. Government Business Registry
In most countries, you can search your business name through your state or national business registry.
- US: USPTO.gov Trademark Search and your state’s Secretary of State website
- UK: Companies House Name Search
- Australia: ASIC Name Search
2. Trademark Databases
Search for active or pending trademarks.
3. Domain Name Checkers
Once the name is legally available, see if the domain is free:
4. Social Media Handle Search
Use tools like:
Steps to Perform a Business Name Search
- Brainstorm 3–5 name options
- Check local business registry for duplicates
- Search trademark databases for conflicts
- Check domain availability
- Search social media handle availability
- Confirm name isn’t used informally by other brands
Related: Steps to Choose a Memorable Business Name
Tips for Choosing a Search-Friendly Business Name
- Make it distinctive (avoid generic terms)
- Keep it short and easy to spell
- Test pronunciation and meaning in other languages
- Avoid names that are too close to existing companies
Related: Business Name Generator
Related Resources
Final Thoughts
A business name search protects your brand before you build it. By making sure your name is legally clear, web-ready, and consistent across platforms, you set yourself up for long-term success—without legal headaches or rebrands down the road.
Start with clarity. Search before you commit.
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