A business name example is a real or illustrative name used to show how a company might brand itself. These examples help entrepreneurs and marketers understand naming conventions, inspire creative ideas, and identify what works across industries.
In this guide, we’ll look at what makes a good business name, show industry-specific examples, and help you understand how to choose a name that’s both unique and strategic.
What Is a Business Name?
A business name is the official name under which a company operates. It can be the name registered with the government or the name used in marketing, branding, and legal documents.
Business names can be:
- Personal names (e.g., Jane Smith & Co.)
- Descriptive (e.g., Fresh Lawn Services)
- Invented or brandable (e.g., Spotify, Zappos)
- Metaphorical (e.g., Apple, Amazon)
- Compound (e.g., Facebook, YouTube)
Related: Steps to Choose a Memorable Business Name
Why Use Business Name Examples?
Examples help you:
- Understand what works in your niche
- See different naming styles
- Get inspiration for brainstorming
- Avoid generic or overused names
Business Name Examples by Industry
1. Tech Startups
- Stripe
- Airtable
- Notion
- Calendly
2. E-commerce
- Gymshark
- ASOS
- Warby Parker
- Glossier
3. Creative/Design Agencies
- Huge
- Pentagram
- IDEO
- MetaLab
4. Consulting Firms
- Accenture
- Deloitte
- Bain & Company
- Squareforth
Related: Catchy Consulting Company Name Ideas
5. Fashion & Beauty Brands
- Zara
- Fenty Beauty
- Everlane
- Aesop
Related: Tips for Naming Fashion Startup Domains
6. Finance & Investment Firms
- Vanguard
- Wealthfront
- BlackRock
- Verdine (featured in Investment Firm Names)
What Makes a Good Business Name?
A strong name should be:
- Easy to spell and say
- Relevant to your brand or value proposition
- Memorable and distinct
- Available as a domain and on social media
- Free from legal or trademark conflict
Related: How to Avoid Trademark Issues When Choosing a Domain
Tools to Generate Business Name Ideas
- Business Name Generator
- Namecheap Domain Search
- NameClove.com – Premium, brandable domain names by category
Final Thoughts
Using real business name examples helps you recognize naming trends and patterns—and avoid costly mistakes. Whether you're naming a tech company, consulting agency, or fashion brand, your business name is the first impression you make. Make it count.
Follow Us